Artists. Writers. Journalists. Activists. People like you and I locked away behind bars in Burmese prisons simply because they use their creativity to speak out against the Burmese government. It was time for creativity to help creativity through an interactive installation that released the prisoners with the power of the pen.
For years Rolex celebrated historical achievements through the lens of testimonials - tennis players and golfers, as well as an occasional mountain climber and racing driver. But there are others who wore a Rolex that gave the brand more credibility - those who weren’t paid to wear it but chose to wear it.
Jack Daniel’s love making whiskey and the people that drink it love everything about Jack Daniel’s – the whiskey, the barrels, the T-Shirts, the logo on a glass, fairly much any kind of memorabilia. So, as part of the 150th anniversary Jack Daniels’ decided to celebrate the drinker by hiding 150 barrels around the world with lots of cool stuff inside them, including a custom made drinks cabinet. It became a global scavenger hunt that lit up Jack Daniel’s Instagram account and had everyone talking…and hunting.
We all know about the conquering of Everest in 1953 but what about the conquering of the ocean in 1960? Two men piloted a tiny submarine into the Deepest Dive of the Pacific’s Mariana Trench to depths deeper than the highest point of Everest, and there was a Rolex on board.
One night the world came together and exchanged each other’s nightlife creating the biggest on-going party in history. It began in Australia and ended in South America…of course.
There’s only one place to make Jack Daniel’s and that’s in Lynchburg, Tennessee. Not many people believe that but here’s the proof in the form of TV and print.
The West Coast replies to the East Coast.